Red Robin Gourmet Burgers, Inc. is currently sizzling with its ongoing “Summer of YUMMM®” tour, a multi-city burger bonanza that brings in-market activations and opportunities to sample their new bigger, juicier burgers. Red Robin has enhanced its burgers with a new cooking method for patties and upgrades to the ingredients, making them even more delectable.
The “Summer of YUMMM®” tour is in full swing, providing family-friendly experiences with games, prizes, photo opportunities, and more at various locations. The Red Robin Airstream is on-site, offering over 10,000 free samples of bigger, juicier burgers (including Yukon Chips) along with bottomless napkins.
Seattle Area Events Coming Up
The “Summer of YUMMM®” tour will make two stops in the Seattle area. On August 4th and 5th, the tour will be at the Seafair Airshow, providing burger enthusiasts with a chance to enjoy delicious burgers while taking in the thrilling aerial performances. On August 6th, the tour moves to Red Robin Federal Way for another day of burger-filled fun.
National YUMMM®-Off Contest
As part of the tour, Red Robin is running the “National YUMMM®-Off Contest” to crown the ultimate “Captain of YUMMM®.” Participants have the chance to win a $5,000 cash prize, free burgers for a year, and an all-expenses-paid VIP trip to Red Robin HQ to be featured in a digital spot for the brand. Contestants need to deliver their most authentic, inspiring, and creative rendition of the famous jingle: “Red Robin…YUMMM.” Submissions can be made on-site at local events or through social media using @RedRobinBurgers #YummmOff. Full contest details and terms can be found on the Red Robin website.
Exciting Changes and Innovations
“Red Robin is in one of the most exciting and transformative times for the company. We are keenly focused on delivering quality food, memorable experiences and meaningful innovations that can rival any in our industry for decades to come,” said G.J. Hart, President and CEO of Red Robin.
Red Robin has recently made significant changes to its menu, introducing new and flavorful gourmet burger combinations with bottomless sides.
“We are incredibly proud to introduce our new bigger, juicier burgers to the world,” said Brian Sullivan, Red Robin’s Executive Chef. “We’ve implemented some important changes – new flat top grills mean a 20% larger, juicier and more savory burger patty, we’ve upgraded to a rich, buttery brioche bun, and we’ve added fresher ingredients that are grilled to perfection for a more vibrant taste experience – and we’re only getting started. It’s an exciting time to be part of the Red Robin culinary team – as American Gourmet Burger experts we take pride in every ingredient and every bite.”
Join Red Robin’s “Summer of YUMMM®” Tour
For those interested in joining the mouthwatering adventure, the “Summer of YUMMM®” tour dates, times, and addresses for the Seattle area events can be found on the Red Robin website (www.redrobin.com/summer-of-yummm). Whether you’re a burger enthusiast or simply looking for a fun time with family and friends, these upcoming events promise a delicious and enjoyable experience for all.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. was founded in 1969, operating under the trade name Red Robin Gourmet Burgers and Brews through its wholly owned subsidiary, Red Robin International, Inc. The restaurant serves a variety of burgers and other favorites in a casual and playful atmosphere. Alongside their burger offerings, Red Robin also serves salads, appetizers, entrees, desserts, signature beverages, and Donatos® pizza at select locations. With more than 500 restaurants across the United States and Canada, including 31 in Washington State, Red Robin continues to be a popular destination for burger enthusiasts everywhere.
